Alışveriş Bağımlılığı Nedir?

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Alışveriş Bir Kaçış Noktası mı? Alışveriş Bağımlılığıyla Başa Çıkma Rehberi

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Bazen sadece kendimizi biraz daha iyi hissetmek, günün yorgunluğunu atmak veya içimizdeki bir boşluğu doldurmak için vitrinlerin ışıltısına kapılırız. Ancak bu durum, geçici bir keyiften ziyade kontrol edemediğiniz bir dürtüye dönüştüyse, yalnız değilsiniz. Modern dünyanın tüketim baskısı altında pek çok kişi benzer hislerle mücadele ediyor.

Alışveriş Bağımlılığı (Oniomania) Nedir?

Halk arasında “alışverişkoliklik” olarak bilinen Oniomania, aslında sosyal olarak en çok kabul gören, hatta bazen “terapi” adı altında ödüllendirilen bir davranışsal bağımlılıktır. Etrafımız sürekli “satın alırsan mutlu olursun” diyen reklamlarla çevriliyken, bu döngüye girmek oldukça insani bir durumdur. Ancak bu durum, anksiyete, mutsuzluk veya yalnızlık gibi zorlayıcı duygulardan kaçmak için kullanılan bir savunma mekanizmasına dönüştüğünde, hayatın diğer alanlarında (finansal, sosyal, duygusal) sorunlar yaratmaya başlar.

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Belirtiler: Ne Zaman Durup Düşünmeli?

Eğer aşağıdaki durumlar size tanıdık geliyorsa, alışveriş sizin için bir ihtiyaçtan ziyade bir duygusal sığınak haline gelmiş olabilir:

• Zihinsel Meşguliyet: Sürekli bir sonraki alacağınız şeyi planlamak.

• Durdurulamaz Dürtü: Satın alma isteği geldiğinde kendinizi frenleyememek.

• Anlık Gelen “Yüksek” Duygu: Ödeme yaparken hissedilen büyük coşku ve ardından gelen ani pişmanlık/suçluluk hissi.

• Gizleme Gereği: Satın alınanları aileden saklamak veya fiyatları hakkında yalan söylemek.

• İhtiyaç Dışı Tüketim: Hiç kullanılmayacak, etiketi bile çıkarılmayacak eşyalar biriktirmek.

Neden Alışverişe Sığınırız?

Alışveriş bağımlılığının kökeninde genellikle eşyalara duyulan sevgiden ziyade, ruhsal bir ihtiyaç yatar.

• Düşük Özsaygı ve Onay Arayışı: Maddi nesneler aracılığıyla statü kazanma veya başkaları tarafından fark edilme arzusu.

• Yalnızlıkla Başa Çıkma: Kalabalık mağazalar veya online etkileşimler, kişinin kendini daha az izole hissetmesini sağlayabilir.

• Pazarlama Tuzakları: “Sadece bugün için” veya “Sana özel” gibi mesajlar, dürtüsel karar verme mekanizmasını tetikler.

• Duygusal Boşluk: “Perakende terapisi” adı verilen yanılgı, aslında derinlerdeki bir acıyı bastırmak için kullanılan geçici bir pansuman gibidir.

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Alışveriş bağımlılığı (onikomani), kişinin satın alma eyleminin kendisine duyduğu kontrol edilemez bir arzuyla, ihtiyaç duymadığı ürünleri, maddi imkanlarını zorlayarak ve hatta aşarak satın almasıdır. Bu eylem, kişinin iç dünyasındaki duygusal boşluğu, stresi veya kaygıyı geçici olarak bastırmak için kullandığı bir koltuk değneği görevi görür. Alınan ürünün kendisinden çok, satın alma anındaki haz ve öfori ön plandadır. Ancak bu kısa süreli mutluluğun ardından genellikle derin bir pişmanlık, suçluluk ve maddi yıkım gelir. Kısacası, alışveriş bağımlılığı, ihtiyaçtan değil, tamamen duygusal bir açlıktan beslenen, kişiyi maddi ve manevi olarak tüketen bir kısır döngüdür.

Daha kısa ve öz bir tanım istersen: Kişinin, içsel boşluğunu maddi nesnelerle doldurmaya çalıştığı, ancak her dolumda boşluğun biraz daha derinleştiği paradoksal bir durumdur.

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Normal Alışveriş mi, Bağımlılık mı?

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İyileşme Yolunda Atılabilecek Adımlar

Bu döngüyü kırmak imkansız değildir; sadece biraz sabır ve doğru strateji gerektirir:

1. Nakit Kullanımına Geçin: Kredi kartları, harcanan paranın soyut kalmasına neden olur. Yanınızda sadece ihtiyacınız kadar nakit bulundurun.

2. Tetikleyicileri Tanıyın: Üzgün mü, sıkılmış mı yoksa yalnız mı olduğunuzda alışverişe yöneliyorsunuz? Bu anlarda alışveriş yerine yürüyüş yapmak veya bir arkadaşınızı aramak gibi yeni alışkanlıklar edinin.

3. Destek İsteyin: Market alışverişi gibi temel ihtiyaçlar için bir süreliğine güvendiğiniz birinden yardım isteyin.

4. Dijital Temizlik: Size sürekli indirim mesajı gönderen uygulamaları silin ve e-bültenlerden çıkın.

Ne Zaman Profesyonel Yardım Almalısınız?

Alışveriş alışkanlıklarınız ilişkilerinizi bozmaya, iş hayatınızı etkilemeye veya sizi içinden çıkılmaz borçlara sürüklemeye başladıysa profesyonel bir destek almak en sağlıklı yoldur. Alışveriş bağımlılığı genellikle tek başına değil; depresyon, kaygı bozukluğu veya özgüven eksikliği ile el ele yürür.

Antalya Ruhbilim Okulu bünyesinde Dr. Murat Kemaloğlu, bu karmaşık sürecin duygusal kökenlerini anlamanız ve hayatınızın kontrolünü yeniden elinize almanız için size rehberlik edebilir. Psikoterapi süreci, sadece harcamalarınızı kısıtlamayı değil, kendinizle ve çevrenizle olan bağınızı daha sağlıklı bir zemine oturtmanızı sağlar.

Unutmayın: Hiçbir eşya, iç huzurunuzdan ve sevdiklerinizle olan güven bağınızdan daha değerli değildir.

Kendiniz için yeni bir başlangıç yapmak ister misiniz? Size bu süreçte rehberlik edecek terapi yöntemleri hakkında daha fazla bilgi verebilirim.

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